Research file · 2026-08-31

Roooster AI

A newly launched AI-first field-service product built around remote estimating, a PWA field view, a customer portal, SMS automation, and payments.

https://roooster.ai/

This file records what was documented in reviewed public sources on 2026-08-31. It is not a security certification, a legal opinion, or a recommendation. Where something is marked not verified, it means we looked and did not find it publicly — not that it is absent or deficient.

The public record

Location: St. Petersburg, Florida, United States
Legal entity: BE BETTER NOW LLC
History: Legal entity filed 2022; product launch described as July 2026
Category: AI-first field-service software and remote estimating
Phone: No public sales or support telephone number verified
Support: Email and in-app contact; pricing page states 24/7 support and a same-business-day reply

Publicly identified principals

Adrian Gonzalez Co-Founder
Public reporting and profile material identify him as a state-licensed mechanical contractor and HVAC-business owner with more than 15 years in field services.
Source

Public operating signals

The matched Facebook and Instagram accounts showed several recent posts each week focused on AI quoting and field-service tips. Public engagement appeared light. No confidently matched LinkedIn company page was located.

Source

Pricing, contract, security & exit

Pricing: Starter $27/month; Pro $97/month; Scale $197/month
Contract: Cancel anytime without fee; effective at the end of the paid period
Security: TLS and at-rest protections are stated. SOC 2 Type I is described as in progress, not completed. A DPA is available on request.
Data exit: CSV reports and customer-data export by request are stated. Terms permit a request within 30 days after termination.

Third-party assurance

Vendor security controls documented

The official security page documents TLS, at-rest protection, tenant isolation, and SOC 2 Type I audit preparation. No current third-party attestation, CSA STAR listing, or TrustPartners listing was located.

Source

Documented capabilities

Documented integrations

Looked for, not found in public sources

These are gaps in the public record. Ask the vendor directly; several may well exist without being publicly documented.

Score breakdown

Operational fit Field work, sales, estimating, and automation

19/22

Integration & data sync Accounting, ecosystem connections, and API evidence

11/14

Adoption & mobile Field-team usability, onboarding, and offline evidence

6/14

Support & reliability Reachability, published support, and operating evidence

7/14

Commercial clarity Public pricing, billing model, trial, cancellation, and renewal terms

9/10

Security, privacy & exit Third-party assurance evidence, privacy governance, and practical data exit

9/18

Company transparency Named principals, sustained operating communication, and review context

3/8

Public-Evidence Fit & Exit Score

64/100

How each dimension is scored ↗

Independent review signals

No attributable review footprint was located on the major independent platforms. For a recently launched product this reflects timing rather than reception, and it should not be read as negative feedback.

Ratings belong to the platforms shown and were read on 2026-08-31. We do not host reviews, and we never convert review sentiment into a security or exit-readiness claim.

What to ask before you sign

Resolve the 14-day versus 7-day trial discrepancy across vendor pages.
Request SOC 2 status, RTO/RPO, subprocessor list, and an export manifest.
Pilot before relying on a newly launched product for production records.

Source trail

A Florida Division of Corporations filing https://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquiryType=DocumentNumber&searchTerm=L22000127927
A Roooster Terms https://roooster.ai/legal/terms
B Roooster Security https://roooster.ai/security
B Roooster Plans https://app.roooster.ai/plans

Class A: legal, regulatory, product, or registry material. Class B: vendor-published support or product material. Class C: independent review platform or community source.

Something here out of date or wrong? Request a correction ↗